Kashida Blog | Insights on Branding, Web Design, Marketing in Libya

Welcome to the KASHIDA Blog, a concise space for key insights on design and advertising in Libya, offering content that inspires designers, marketers, and brands to elevate their visual presence.

Methodological principles for designing product packaging

Product packaging design is not merely an aesthetic element; it is a strategic tool that directly influences purchasing decisions, embodies brand identity, and performs practical and logistical functions. Below is a structured…

26 April 2026

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Smart Packaging in Libya: What Makes Customers Choose Your Product?

In stores across Libya, customers make purchase decisions within seconds. At that critical moment, packaging becomes the key factor in capturing attention and shaping first impressions. Why Packaging Matters: With increasing competition…

9 April 2026

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Will Artificial Intelligence Replace Designers — or Create a New Generation of Them?

In recent years, the design industry has undergone a significant transformation with the emergence of artificial intelligence in creative production tools. Tasks that once required hours of manual work can now be…

17 March 2026

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Common Logo Misuse Mistakes, The Libyan Market as a Case Study

A brand logo is a core element of visual identity and a key factor in shaping first impressions. However, many businesses in the Libyan market misuse their logos in ways that weaken…

30 December 2025

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Best Methods for Pricing Design Services

Pricing design services is one of the biggest challenges facing freelance designers and design agencies alike. Appropriate pricing not only ensures financial profitability but also reflects the value of the work and…

20 December 2025

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The Difference Between a Professional Designer and a “Do-Everything” Designer

In the design industry, business owners and decision-makers often face a common choice: working with a professional, specialized designer, or hiring a designer who claims to do everything. While the second option…

15 December 2025

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Outdoor Billboards in Libya: Between Visual Clutter and Marketing Value

Outdoor advertising billboards remain a prominent feature of Libya’s urban landscape, despite the noticeable visual clutter caused by their unregulated spread and varying design quality. While these billboards are still in use,…

12 December 2025

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Facebook Ads: Between Effectiveness and Challenges in the Libyan Market

Facebook advertising has become one of the most effective marketing tools in Libya due to the platform’s widespread usage. However, achieving strong results requires a solid understanding of local user behavior and…

5 December 2025

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The Designers Battle: Mac vs. Windows… The Battle That Never Ends

For years, designers have been split into two tribes: The Mac believers, who treat their device like a sacred artifact from the Apple temple… And the Windows warriors, who proudly say, “Same…

4 December 2025

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The Importance of Unified Brand Identity in Product Design

A unified brand identity is a critical pillar in building a strong, recognizable, and trusted presence in the market. Consistency across product design does not only reflect the company’s professionalism; it also…

2 December 2025

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