Kashida Blog | Insights on Branding, Web Design, Marketing in Libya

Welcome to the KASHIDA Blog, a concise space for key insights on design and advertising in Libya, offering content that inspires designers, marketers, and brands to elevate their visual presence.

How Can a Small Business Compete with Big Companies?

If you own a small business or run a home-based business, you may think that large companies will always have the advantage because they have bigger budgets, larger teams, and more advertising.…

23 July 2026

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Is Marketing More Important Than Design?

Many small business owners ask: Should I invest more in marketing or in design?
The simple answer is that successful businesses need both.
Marketing helps people discover your business, while design helps them understand it, trust it, and remember it.

16 July 2026

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Do Business Owners Really Understand the Value of Design?

Many business owners still treat design as a secondary or purely aesthetic step, while in reality, visual identity has become a core part of any successful brand. Today, customers form their first…

30 June 2026

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Why do some brands fail visually despite the quality of their products?

Why do some brands fail visually despite the quality of their products? Despite the presence of excellent products and services in the market, many projects fail to build a strong name or…

14 June 2026

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Methodological principles for designing product packaging

Product packaging design is not merely an aesthetic element; it is a strategic tool that directly influences purchasing decisions, embodies brand identity, and performs practical and logistical functions. Below is a structured…

26 April 2026

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Smart Packaging in Libya: What Makes Customers Choose Your Product?

In stores across Libya, customers make purchase decisions within seconds. At that critical moment, packaging becomes the key factor in capturing attention and shaping first impressions. Why Packaging Matters: With increasing competition…

9 April 2026

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Will Artificial Intelligence Replace Designers — or Create a New Generation of Them?

In recent years, the design industry has undergone a significant transformation with the emergence of artificial intelligence in creative production tools. Tasks that once required hours of manual work can now be…

17 March 2026

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Common Logo Misuse Mistakes, The Libyan Market as a Case Study

A brand logo is a core element of visual identity and a key factor in shaping first impressions. However, many businesses in the Libyan market misuse their logos in ways that weaken…

30 December 2025

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Best Methods for Pricing Design Services

Pricing design services is one of the biggest challenges facing freelance designers and design agencies alike. Appropriate pricing not only ensures financial profitability but also reflects the value of the work and…

20 December 2025

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The Difference Between a Professional Designer and a “Do-Everything” Designer

In the design industry, business owners and decision-makers often face a common choice: working with a professional, specialized designer, or hiring a designer who claims to do everything. While the second option…

15 December 2025

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