ALNOJOOM Coffee: Where Tradition Meets Modern Design
Kashida presents a revitalized visual identity for “Al-Nojoom Coffee” (est. 1990), blending the rich heritage of Arabic coffee with a premium, modern aesthetic designed to stand out in the competitive market.
Identity Highlights:
The Logo: A golden shield symbolizing quality, featuring contemporary Arabic calligraphy and five stars representing excellence, anchored by the founding date as a mark of trust.
Packaging Strategy: We implemented a “Color-Coding” system to differentiate blends through visual cues rather than text. Using a palette of Deep Brown, Navy Blue, and Forest Green, the design is unified by a “coffee bean pattern” background that reinforces the product’s essence.
Premium Finishing: The layouts feature floating golden leaves and quality seals (Halal), paired with the “Premium Arabic Coffee” typography to evoke a sense of luxury and authenticity.
The Result: A cohesive brand identity that narrates the legacy of “Al-Nojoom Coffee” through a sophisticated and globally-aligned design language.
KASHIDA – Redefining Identity Through Design.
