ALWAHA PAINTS

Project Presentation

Alwaha Paints Company (ALWAHA PAINTS), a Libyan joint-stock company established in 1989 and specializing in the manufacture of paints, varnishes, dyes, insulators, and industrial products, seeks to develop and design a comprehensive package for all its products, reflecting its leading position in the local and regional markets.
The project aims to create a distinctive design identity for the packaging that enhances the brand’s presence in the market and highlights the high quality of the company’s products, while taking into account the functional and practical requirements of various types of paint products.

Project Objectives

Unify the visual identity across all production lines, ensuring consistency between products.
Create modern and attractive designs that keep pace with global trends in the paint industry and meet the aspirations of the local market.
Highlight the strength of the brand by highlighting the ALWAHA PAINTS logo and its core values: quality, innovation, and reliability.
Design practical and clear packaging that makes it easier for consumers to identify the product type, color, and uses.
Increase competitiveness by improving the visual impression of products on store shelves.

Scope of Work

Study the current brand identity and analyze market trends and competitors.
Develop a color scheme and main packaging designs (metallic and plastic cans, various sizes).
Prepare design templates for product groups:
Interior and exterior paints.
Industrial varnishes and coatings.
Insulators and auxiliary products.
Design a visual hierarchy that helps differentiate between different product lines.
Prepare a packaging guideline to ensure consistency in future identity application.

Added Value

Enhance Al Waha Paints’ image as a leading global quality brand.
Enhance product appeal to consumers and distributors.
Provide modern and practical designs that meet both technical and marketing requirements.
Ensure flexibility for future product line expansion within an integrated visual framework.