Al Zaytona

Al-Zaytouna Company, which specializes in the production and distribution of spices and nuts, seeks to establish a strong and distinctive presence in the market through an integrated visual identity that reflects the quality and reliability of its products. This project aimed to develop a comprehensive identity and brand design, in addition to creating modern packaging that combines functionality and visual appeal.

Project Objectives

• Build a comprehensive visual identity that expresses the company’s core values: quality, authenticity, and distinctive flavor.
• Design a professional logo that embodies the brand’s identity and establishes its presence in the minds of consumers.
  Develop a color scheme and visual styles appropriate for the world of spices and nuts, reflecting warmth and nature.
• Create packaging designs in various sizes (bags, boxes, glass, or plastic containers) that combine ease of use with marketing appeal.
• Enhance competitive advantage through modern and professional designs that meet international standards in the food products sector.

Scope of Work

• Design the logo and key visual elements (colors, fonts, and patterns).
• Develop a visual identity guide that ensures consistent use of the brand across various media.
• Integrated design for product packaging (spices, nuts, and special blends).

Added Value

• Promoting Al-Zaytouna’s brand in a professional and modern manner.
• Enhancing customer confidence through a unified identity and high-quality packaging.
• Increasing marketing and distribution opportunities through attractive designs that suit local and regional markets.